A Bit About Us | Equitogs Equestrian Store West Sussex

About Us

A little bit...

About Us

Based in Billingshurst, West Sussex, we are established as one of the most comprehensive retail stores in the South and are dedicated to providing excellent customer service, expert knowledge and the highest quality products at affordable prices.  

The brand was established in 1988 by husband and wife team, Keith & Gaynor, in a garden centre in Angmering, before relocating to an independent premises nearby. As Keith and Gaynor’s family grew with the birth of their two daughters, Kate & Jess, so did the business. A second store was launched in 1993 in Billingshurst to supply animal feed and bedding whilst the original shop continued to supply all things equestrian. In 2000 it became necessary to expand further, so the Angmering store was relocated to the Billingshurst site.

Over time, Keith & Gaynor have put their equine experience and passion into the store and have surrounded themselves with a knowledgeable, passionate and dedicated team of staff, including their daughters, who all work hard to make the business a success.  

The team here really are the heart of Equitogs, as the store simply wouldn’t run without them. We like to think of ourselves as one big happy family and feel that a happy team makes for a really positive and fun shopping experience for all our customers. We have a diverse range of knowledge bases and skill sets within the team and we are always happy to help with whatever queries or issues you might have.. and of course we’re always up for a laugh & a bit of banter! 

As a business, we like to stand out from the crowd and we are passionate about finding innovative, unique products which are of the highest quality. We believe that the value of a product is in its performance and durability. 

We are very proud of our store and would love for you to come and visit us!

All the best, The Equitogs Team 

Brands We love


Horseware ireland

The primary brand of rugs we stock is Horseware Ireland. We love the quality of these rugs, combined with the range of choice for different horses, different situations & for all different price points. There is something for everyone with this brand!

Animo Italia

We are so excited to be able to offer this exclusive designer brand in our store. Elegant & beautifully cut, any of the stunning pieces from this collection will be an eye catching addition to your equestrian wardrobe.




For us, Pikeur always delivers on style, quality & fit. It is a key brand for us & our customers love the fact that all the clothing is super comfortable, whilst always staying right on trend!


We are proud to be a key stockist for Ariat and always have an extensive stock of their clothing and footwear available. Ariat is an absolute stalwart brand for us here at Equitogs & we love that they always deliver on style, quality and customer service. We can always rely on them to produce a range of clothing and footwear that we will absolutely love.


A Peep Inside

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